Google Ads
- Search
- Shopping
- Performance Max
- Demand Gen
- YouTube
- Remarketing
I run Google Ads campaigns on the account you own.
Under the ENSOMEDIA name I plan, launch and run paid campaigns for companies that sell online or take enquiries through a form. I work inside the client's own Google Ads account with agency access, under a spending ceiling agreed before anything goes live.
What I run
The campaign, the measurement under it and the page it lands on are made by the same person, so none of the three waits on a handover.
Measurement
- Google Analytics
- Google Tag Manager
- Merchant Center
- Consent Mode
- Server-side events
- Order reconciliation
Landing side
- Campaign landing pages
- Product and category pages
- Forms and lead routing
- Page speed
On request
- Meta Ads
- TikTok Ads
- Product feeds
- Creative production
How I run it
Five rules that hold on every account. You can check each of them in the account yourself.
Your account, your data.
I work with agency access to the advertising account registered to the client. You grant it, you can withdraw it in a minute, and the entire campaign history stays with you if we stop working together. I do not build campaigns inside an account you cannot open yourself.
A spending ceiling the system cannot raise.
Daily and monthly caps live in a controller that sits outside the model and is checked before every change. Automation may pause a campaign, lower a bid or do nothing at all. Raising a limit is a decision for a person, in writing.
Results are counted in confirmed orders.
I optimise towards an order confirmed in the shop or an enquiry confirmed in the CRM, reconciled against what the platform reports. Where the two disagree, the shop wins and the report says which figure came from where.
AI proposes, a person approves.
Agents draft copy, group search terms, flag anomalies and prepare the list of changes. Anything that moves money is approved by a person before it reaches the account.
The report is written.
Each period ends with the account's own figures and a written note: what changed, what it cost and what I would do next. No tour of a dashboard, and no number whose source I cannot open in front of you.
Where AI does the work
The architecture I build for clients, applied to my own delivery: agents do the watching, a deterministic controller holds the money, a person signs the changes off.
- Agents review spend, pacing and search terms every day
- A deterministic budget controller sits outside the model and has the last word on money
- Ad copy and creative variants are drafted by AI, then kept or dropped on measured results
- A spike in spend or a drop in confirmed orders raises an alert, and a person decides what to change
- Every automated action is written to a log a person can read afterwards
A hard budget cap
The budget ceiling is enforced in code the model cannot edit. Even if an agent misreads a result, the campaign cannot spend past the agreed cap.
Selected work
Four projects that run every day. Each write-up shows what was built and how it works.
Google Ads management quote
Say what you sell and whether you already have a Google Ads account. Within one working day I reply with a scope and a price, or with the questions that have to be answered first.
